Industry News

Four Ways Advertisers Can Fight Ad Fraud on the Local Level

Four Ways Advertisers Can Fight Ad Fraud

The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Five years ago, AdWeek started the conversation with an article that proposed one-quarter of all programmatic advertising was being lost to scammers, bots […]


Time Spent with Media

Three Breakout Solutions A Newspaper Can Offer Your Brand

Adults in the US spend nearly half of their average day interacting with media. As they read, watch and consume in various ways, they are met with a constant barrage of advertising.  This assault can leave the consumer staggered and the brand advertiser at a loss as to how to reach the target audience. While there […]


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