Industry News

The Benefits of Digital Advertising

The Benefits of Digital Advertising

By Meg Michaelian, Digital Media Manager The average American adult spends about five hours a day on his computer and another five hours daily on his smartphone, according to a recent VisionDirect study. In 2021, consumers’ online spending increased by 14.2% according to the U.S. Department of Commerce. Just consider these worldwide stats. Every minute […]

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Newspaper – The Most Trusted Medium

By Jane Hungarter, Director of Marketing Consumers value trust and integrity when purchasing a product or service. They want to feel good about how and where they spend their money. Why is brand trust important? Having trust in a brand not only reassures consumers that they are making a smart purchase, but it also makes […]

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Print Advertising: Credible, Creative, Consumer-connected

By Nick Wenger Account Executive – MANSI Media In today’s crowded digital environment, it can be easy to overlook the benefits of print advertising in newspapers. However, there are reasons why campaigns not only do well but actually thrive in printed newspapers. More than 129 million U.S. adults read a newspaper each week, according to […]

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RIP Third-party Cookies: What Do We Do Now?

by Denise Gower  Director, Digital Strategy – MANSI Media The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Because Chrome is the browser of choice […]

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2022 Newspaper Advertising Trends

by Brad Simpson President MANSI Media There’s no doubt that the last two years have made it increasingly difficult to make predictions about what the future will hold. They have also provided advertisers with a myriad of challenges as well as opportunities to try new platforms and unique approaches. While I don’t have a crystal […]

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Build a Newsprint Polar Bear

Build a Newsprint Bear

This holiday season, join us in building your very own newsprint polar bear.  This wonderful holiday decoration can be made from the materials around the office and will add joy to your workspace.   To start, collect the following items: Newspaper Black cardstock Gray cardstock or color of your choice White paper or cardstock Blue […]

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people looking at newspaper

Why Newspaper?

By Brad Simpson President & CEO, MANSI Media So, let’s get the big question out of the way. Is newspaper still a good investment for advertising? Look, I’m not going to beat around the bush, OF COURSE, IT IS! There are a variety of excellent reasons why advertising in newspapers makes excellent sense and cents. […]

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Integrated Campaigns Drive Results

Eleven Tips to Buy Newspaper Advertising

Do you struggle with finding a contact at a newspaper? Do you stress over ensuring the best rate for your next advertising campaign? Do you need help with your newspaper ad campaign placement? While processing thousands of orders, negotiating rates for all kinds of advertisers, and placing newspaper ads across the United States, the MANSI […]

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The Hershey Company, Coca-Cola, Ford, and others leave Facebook over Hate Speech

A campaign that only started June 17 has already led to more than 1,000 businesses nationwide pledging to suspend all paid advertising on Facebook through at least July, according to the latest estimates from Stop Hate for Profit, a coalition of civil rights organizations that launched the action to protest Facebook not doing enough to […]

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EFFECTIVELY REACHING VOTERS IN 2020

Effectively Reaching Voters in 2020

The 2020 elections are sure to be like nothing in history. Due to the impact of the coronavirus, in districts across the country, candidates have had to suspend plans for traditional large rallies, meet and greets, door-to-door canvassing and other standard campaign marketing tactics intended to influence voters in races up and down the ballot. […]

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