Industry News

Your Favorite Sports Hero Wants You to Read the Newspaper

The Professionals Use Newspapers to Connect with Fans

Your Favorite Sports Hero Wants You to Read the Newspaper It was a sad morning in Indianapolis. Just days earlier, word had spread that Andrew Luck, the popular quarterback of the Indianapolis Colts, would be giving up the game he loved, an unexpected retirement. It all happened in a blur, from a team source leak […]

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Over the Top Advertising the who, what, why, where and how.

OTT (Over-the-Top) Video Advertising – 5 W’s and an H

WHO Anyone! If you have video content, we can run it on an OTT platform. WHAT OTT (over-the-top) or Connected TV is the meeting ground for television and digital video. These terms encompass the delivery of content over the internet, without requiring users to subscribe to a traditional television package. Popular streaming services and devices […]

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Power down digital in favor of print

The Value of Print

In this increasingly digital age, it seems that people are starting to realize the benefits of printed media. According to the results of a June 2019 survey from communications non-profit, Two Sides, most Americans feel they are getting too much screen time, with 71% of respondents believing in the importance of “switching off” their digital […]

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Newspapers: New Models and Advertising

Newspapers: New Models and Advertising

If you work in advertising, you are familiar with the newspaper industry and its changing nature. While newspapers continue to reach millions of people every day (over 25 million in the US on weekdays and over 30 million on Sundays1), their economic model is going through a change that will impact the advertising industry.  Media […]

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Integrated Campaigns Drive Results

Integrated Campaigns Drive Results

Campaigns incorporating multiple media types, but with the same theme drive higher results. The impact of carrying a unified message through an entire advertising campaign was highlighted in a recent Kantar/Millward Brown report, “The Art of Integration.” Valuable information can be found throughout the report, but highlighted below are a few of the points we […]

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Be Authentic, Be Creative, Build Better Print Advertising

Building Better Print Ads

Be Authentic, Be Creative, Build Better Print Advertising Over the years we have helped thousands of clients execute their print campaigns.  Using research, historical knowledge and our vast network of contacts, we have laid the groundwork for some truly wonderful advertising, but strategy and execution are only part of the process. Effective print ads stop […]

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Newspaper Data

Measure the Results of Print Ads

Marketers are often attracted to digital advertising channels because of the ability to measure and track the results of these campaigns.  When an advertiser runs a digital ad, they can see at the end of the campaign how many people viewed their ad, how many clicked on their ad, and sometimes, even how many conversions […]

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9 Newspaper Advertising Terms Every Media Buyer Should Know

9 Newspaper Advertising Terms

Newspapers represent a staple of the advertising world.  They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be challenging to overcome, but the following nine terms will help first-time buyers as they navigate the newspaper […]

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Quality Digital Environments

Quality Digital Environments

Television advertisers don’t want their ad sandwiched between a public access show and a late rerun of the 1989 hit “Weekend at Bernie’s.”  Billboard advertisers don’t want their message hidden behind a run-down factory. Radio advertisers don’t want to be posted at 3 a.m. Why?  Because advertisers know that the environment, be it time, location or content, surrounding […]

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Four Ways Advertisers Can Fight Ad Fraud on the Local Level

Four Ways Advertisers Can Fight Ad Fraud

The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Five years ago, AdWeek started the conversation with an article that proposed one-quarter of all programmatic advertising was being lost to scammers, bots […]

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