Industry News

Using ZIP Code and Demographic Analysis to Your Benefit

Using ZIP Code and Demographic Analysis to Your Benefit

By Jane Hungarter, Director of Marketing When it comes to finding the correct audience for your campaign, there are techniques that media placement firms employ. It is important to note that in any type of targeted marketing, the advertiser must understand who its audience is. Knowing detailed information about your consumer is helpful in reaching […]

| FULL STORY |

What Is the Best Ad Size for My Campaign

What Is the Best Ad Size for My Campaign?

By Nick Wenger, Director of Media Operations Newspapers and platforms can be all over the place when it comes to standard ad sizes. However, there is some general agreement on what can be considered “standard.” The best advice is ALWAYS to ask the platform or publication where you are placing ads for their specs. Here […]

| FULL STORY |

The Benefits of Combining Print & Digital Advertising

The Benefits of Combining Print & Digital Advertising

Peanut butter and jelly. Bacon and eggs. Milk and cookies. Batman and Robin. Some things just go together. Each of the above pairings works because the partners well-complement one another. Together, Batman and Robin are a formidable pair. A peanut butter sandwich without jelly just sticks to the roof of your mouth. Print and digital […]

| FULL STORY |

How Often Should I Advertise?

How Often Should I Advertise?

By Nick Wenger, Director of Media Operations I bet right now, you can think of an ad jingle for a product or service that you can sing, word for word, off the top of your head. Is it because you really love that jingle for insulated windows? Is it because you are vibing on that […]

| FULL STORY |

The Benefits of Digital Advertising

The Benefits of Digital Advertising

By Meg Michaelian, Digital Media Manager The average American adult spends about five hours a day on his computer and another five hours daily on his smartphone, according to a recent VisionDirect study. In 2021, consumers’ online spending increased by 14.2% according to the U.S. Department of Commerce. Just consider these worldwide stats. Every minute […]

| FULL STORY |

Newspaper – The Most Trusted Medium

By Jane Hungarter, Director of Marketing Consumers value trust and integrity when purchasing a product or service. They want to feel good about how and where they spend their money. Why is brand trust important? Having trust in a brand not only reassures consumers that they are making a smart purchase, but it also makes […]

| FULL STORY |

Print Advertising: Credible, Creative, Consumer-connected

By Nick Wenger Account Executive – MANSI Media In today’s crowded digital environment, it can be easy to overlook the benefits of print advertising in newspapers. However, there are reasons why campaigns not only do well but actually thrive in printed newspapers. More than 129 million U.S. adults read a newspaper each week, according to […]

| FULL STORY |

RIP Third-party Cookies: What Do We Do Now?

by Denise Gower  Director, Digital Strategy – MANSI Media The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Because Chrome is the browser of choice […]

| FULL STORY |

2022 Newspaper Advertising Trends

by Brad Simpson President MANSI Media There’s no doubt that the last two years have made it increasingly difficult to make predictions about what the future will hold. They have also provided advertisers with a myriad of challenges as well as opportunities to try new platforms and unique approaches. While I don’t have a crystal […]

| FULL STORY |

people looking at newspaper

Why Newspaper?

By Brad Simpson President & CEO, MANSI Media So, let’s get the big question out of the way. Is newspaper still a good investment for advertising? Look, I’m not going to beat around the bush, OF COURSE, IT IS! There are a variety of excellent reasons why advertising in newspapers makes excellent sense and cents. […]

| FULL STORY |

Request a consultation

See what MANSI can do for you. Enter your information to request a consultation to help with your print and digital placement needs.