Industry News

Integrated Campaigns Drive Results

Integrated Campaigns Drive Results

Campaigns incorporating multiple media types, but with the same theme drive higher results. The impact of carrying a unified message through an entire advertising campaign was highlighted in a recent Kantar/Millward Brown report, “The Art of Integration.” Valuable information can be found throughout the report, but highlighted below are a few of the points we […]

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Be Authentic, Be Creative, Build Better Print Advertising

Building Better Print Ads

Be Authentic, Be Creative, Build Better Print Advertising Over the years we have helped thousands of clients execute their print campaigns.  Using research, historical knowledge and our vast network of contacts, we have laid the groundwork for some truly wonderful advertising, but strategy and execution are only part of the process. Effective print ads stop […]

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Newspaper Data

Measure the Results of Print Ads

Marketers are often attracted to digital advertising channels because of the ability to measure and track the results of these campaigns.  When an advertiser runs a digital ad, they can see at the end of the campaign how many people viewed their ad, how many clicked on their ad, and sometimes, even how many conversions […]

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9 Newspaper Advertising Terms Every Media Buyer Should Know

9 Newspaper Advertising Terms

Newspapers represent a staple of the advertising world.  They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be challenging to overcome, but the following nine terms will help first-time buyers as they navigate the newspaper […]

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Quality Digital Environments

Quality Digital Environments

Television advertisers don’t want their ad sandwiched between a public access show and a late rerun of the 1989 hit “Weekend at Bernie’s.”  Billboard advertisers don’t want their message hidden behind a run-down factory. Radio advertisers don’t want to be posted at 3 a.m. Why?  Because advertisers know that the environment, be it time, location or content, surrounding […]

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Four Ways Advertisers Can Fight Ad Fraud on the Local Level

Four Ways Advertisers Can Fight Ad Fraud

The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Five years ago, AdWeek started the conversation with an article that proposed one-quarter of all programmatic advertising was being lost to scammers, bots […]

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Time Spent with Media

Three Breakout Solutions A Newspaper Can Offer Your Brand

Adults in the US spend nearly half of their average day interacting with media. As they read, watch and consume in various ways, they are met with a constant barrage of advertising.  This assault can leave the consumer staggered and the brand advertiser at a loss as to how to reach the target audience. While there […]

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