Local involvement benefits the community and marketers
By Jane Hungarter, Director of Marketing Looking for a meaningful way to improve your brand reputation, attract new consumers, and earn more sales? Consider increasing your business’s community involvement. Businesses that actively support their community are more favored by consumers. A survey conducted by Podium found that nine out of 10 consumers say they go […]
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CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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Using ZIP Code and Demographic Analysis to Your Benefit
By Jane Hungarter, Director of Marketing When it comes to finding the correct audience for your campaign, there are techniques that media placement firms employ. It is important to note that in any type of targeted marketing, the advertiser must understand who its audience is. Knowing detailed information about your consumer is helpful in reaching […]
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What Is the Best Ad Size for My Campaign?
By Nick Wenger, Director of Media Operations Newspapers and platforms can be all over the place when it comes to standard ad sizes. However, there is some general agreement on what can be considered “standard.” The best advice is ALWAYS to ask the platform or publication where you are placing ads for their specs. Here […]
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The Benefits of Combining Print & Digital Advertising
Peanut butter and jelly. Bacon and eggs. Milk and cookies. Batman and Robin. Some things just go together. Each of the above pairings works because the partners well-complement one another. Together, Batman and Robin are a formidable pair. A peanut butter sandwich without jelly just sticks to the roof of your mouth. Print and digital […]
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How Often Should I Advertise?
By Nick Wenger, Director of Media Operations I bet right now, you can think of an ad jingle for a product or service that you can sing, word for word, off the top of your head. Is it because you really love that jingle for insulated windows? Is it because you are vibing on that […]
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The Benefits of Digital Advertising
By Meg Michaelian, Digital Media Manager The average American adult spends about five hours a day on his computer and another five hours daily on his smartphone, according to a recent VisionDirect study. In 2021, consumers’ online spending increased by 14.2% according to the U.S. Department of Commerce. Just consider these worldwide stats. Every minute […]
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Newspaper – The Most Trusted Medium
By Jane Hungarter, Director of Marketing Consumers value trust and integrity when purchasing a product or service. They want to feel good about how and where they spend their money. Why is brand trust important? Having trust in a brand not only reassures consumers that they are making a smart purchase, but it also makes […]
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Print Advertising: Credible, Creative, Consumer-connected
By Nick Wenger Account Executive – MANSI Media In today’s crowded digital environment, it can be easy to overlook the benefits of print advertising in newspapers. However, there are reasons why campaigns not only do well but actually thrive in printed newspapers. More than 129 million U.S. adults read a newspaper each week, according to […]
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RIP Third-party Cookies: What Do We Do Now?
by Denise Gower Director, Digital Strategy – MANSI Media The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Because Chrome is the browser of choice […]
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