CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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Using ZIP Code and Demographic Analysis to Your Benefit
By Jane Hungarter, Director of Marketing When it comes to finding the correct audience for your campaign, there are techniques that media placement firms employ. It is important to note that in any type of targeted marketing, the advertiser must understand who its audience is. Knowing detailed information about your consumer is helpful in reaching […]
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What Is the Best Ad Size for My Campaign?
By Nick Wenger, Director of Media Operations Newspapers and platforms can be all over the place when it comes to standard ad sizes. However, there is some general agreement on what can be considered “standard.” The best advice is ALWAYS to ask the platform or publication where you are placing ads for their specs. Here […]
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How Often Should I Advertise?
By Nick Wenger, Director of Media Operations I bet right now, you can think of an ad jingle for a product or service that you can sing, word for word, off the top of your head. Is it because you really love that jingle for insulated windows? Is it because you are vibing on that […]
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Newspaper – The Most Trusted Medium
By Jane Hungarter, Director of Marketing Consumers value trust and integrity when purchasing a product or service. They want to feel good about how and where they spend their money. Why is brand trust important? Having trust in a brand not only reassures consumers that they are making a smart purchase, but it also makes […]
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RIP Third-party Cookies: What Do We Do Now?
by Denise Gower Director, Digital Strategy – MANSI Media The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Because Chrome is the browser of choice […]
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2022 Newspaper Advertising Trends
by Brad Simpson President MANSI Media There’s no doubt that the last two years have made it increasingly difficult to make predictions about what the future will hold. They have also provided advertisers with a myriad of challenges as well as opportunities to try new platforms and unique approaches. While I don’t have a crystal […]
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Eleven Tips to Buy Newspaper Advertising
Do you struggle with finding a contact at a newspaper? Do you stress over ensuring the best rate for your next advertising campaign? Do you need help with your newspaper ad campaign placement? While processing thousands of orders, negotiating rates for all kinds of advertisers, and placing newspaper ads across the United States, the MANSI […]
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The Hershey Company, Coca-Cola, Ford, and others leave Facebook over Hate Speech
A campaign that only started June 17 has already led to more than 1,000 businesses nationwide pledging to suspend all paid advertising on Facebook through at least July, according to the latest estimates from Stop Hate for Profit, a coalition of civil rights organizations that launched the action to protest Facebook not doing enough to […]
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Effectively Reaching Voters in 2020
The 2020 elections are sure to be like nothing in history. Due to the impact of the coronavirus, in districts across the country, candidates have had to suspend plans for traditional large rallies, meet and greets, door-to-door canvassing and other standard campaign marketing tactics intended to influence voters in races up and down the ballot. […]
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