Health care advertisers can benefit from programmatic contextual advertising
By Morgan Edge-Fosmire Digital Media Manager Digital advertising spending for health care organizations is expected to reach $19.66 billion by the end of 2024.1 One of the most efficient and cost-effective options for health care advertisers is programmatic contextual targeting. This is a form of digital marketing in which ads are displayed to users based […]
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Newspaper readers budget for a healthier 2024
By Chris Kazlauskas Client Relations Consultant and Marketing Coordinator Advertisers and agencies are in the midst of forecasting their ad spends for 2024. Planning budgets are as prevalent across the country as pumpkin spice. But it is not just advertising agencies combing over their forecasting spreadsheets for the new year – consumers are creating their […]
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Harnessing the power of YouTube advertising
Influence generations, build audiences and drive purchasing decisions By Morgan Edge-Fosmire Digital Media Manager Whether at home, on the go, or in the office, you have likely used YouTube. Perhaps you tuned in to learn a new skill, catch up on the latest news or connect with accounts that share content about your interests. […]
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Advertising forecasts for 2024
By Nick Wenger Director of Media Operations Maintaining a competitive edge is key to achieving success in the ever-changing world of advertising. To help clients navigate beyond trends, we rely on forecasting through analysis of data, consumer behavior, market dynamics and emerging technologies. This process helps us give informed recommendations on resource allocation, engagement strategies […]
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Effectively Reach Holiday Shopping Decision-Makers
By Jane Hungarter Director of Marketing As you put the finishing touches on your holiday advertising plans, be sure to include media options that reach the all-important decision-makers. Women make up to 83% of the purchasing decisions in households across the U.S., according to Forbes, and moms are a critical consumer group to consider. About […]
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Effectively Reach Medicare Advantage or Supplemental Health Insurance Buyers Through Newspaper Inserts
By Brian Hitchings Senior Director of Multimedia Sales Adults 65 and older have the opportunity each year to select a Medicare Advantage or supplemental health insurance provider. The annual enrollment period, or AEP, begins in the fourth quarter and runs Oct. 1 to mid-December. The advertising cycle typically starts a few weeks earlier, but in […]
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Newspaper Inserts: The Secret Weapon for Your Successful Holiday Marketing Blitz
By Chris Kazlauskas Client Relations Consultant and Marketing Coordinator It is Thanksgiving, and the comparisons are undeniable. Both the day’s main entrée, and the holiday edition of your local newspaper, are stuffed. After enjoying a festive meal, you are ready to “gobble-up” all the scrumptious inserts that are spilling out from a super-sized edition of […]
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Utilizing Digital for Holiday Spending
By Morgan Edge Manager, Digital Media Holiday shopping starts earlier every year, so it makes sense that your digital campaigns should do the same. Start building awareness and planning for your holiday advertising campaigns now to get ahead of the game. Dive into data to identify key audience segments and align goals with key performance […]
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Unlocking Success: Target Niche Audiences Through Special Sections
By Nick Wenger, Director of Media Operations at MANSI Media Newspaper special sections, also known as supplements or inserts, are dedicated portions of a publication that focus on a specific topic, theme or audience. These sections are separate from the regular news content and often provide in-depth coverage, analysis or features related to a particular […]
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Streaming audio advertising in 2023: Five things to know
By Morgan Edge, Digital Media Manager at MANSI Media The ways in which individuals consume media are rapidly evolving. During the last year, nearly 75% of U.S. internet users, or 222.7 million people, tuned in to digital audio.1 That’s three-quarters of the U.S. population! You may have noticed that most new cars no longer come […]
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