Effectively Reach Holiday Shopping Decision-Makers
By Jane Hungarter
Director of Marketing
As you put the finishing touches on your holiday advertising plans, be sure to include media options that reach the all-important decision-makers.
Women make up to 83% of the purchasing decisions in households across the U.S., according to Forbes, and moms are a critical consumer group to consider. About half of Black Friday shoppers will be women, and 60% of them will be between the ages of 25-54.
Recent studies found that consumers are anxious to start their holiday shopping and spending:
- 25% of holiday shoppers are planning to increase holiday spending this year compared to last year.
- 45% of consumers plan to resume traditional Black Friday shopping.
- 42% of consumers will take advantage of specific sales such as Black Friday and Cyber Monday.
To ensure your advertising message is not only reaching, but resonating with, holiday shopping decision-makers, consider the percentage of women ages 25-54 who responded to an ad in the past year from the advertising they saw on the following media options.
- Ads on a social media network – 69.1%
- Mobile smartphone app or text message – 68.8%
- Streaming television advertising – 68.2%
- Emailed ad or newsletter – 65.1%
- Internet banner ad – 62.6%
- Advertising circulars – 62.5%
- Radio – 61.4%
- Newspaper advertising – 58.5%
- Outdoor ad/sign/billboard – 57.2%
- Mention on an audio podcast – 50.6%
Launching a multimedia approach when targeting holiday shopping decision-makers is always a sound strategy, and MANSI Media can facilitate your media planning and placing across a variety of platforms. Contact us today to learn more.