Who reads a newspaper?
Every day, across the United States, millions of people pick up a printed newspaper or visit their local news media website to stay informed. But who are these readers? While media buyers know that newspapers tend to be community thought leaders who are employed, own a home and have an above-average income, other aspects of […]
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Newspapers are united with the communities they serve, especially during this difficult time.
Newspapers across the nation are providing a vital service to the communities they cover. With regular updates on the coronavirus pandemic, these publications, both in print and online, are informing and educating their readers with local information they cannot find anywhere else. The delivery of this essential service has resulted in an increased audience for […]
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The Importance of Maintaining Advertising Consistency
Numerous studies demonstrate the advantages of maintaining or even increasing ad budgets during times of uncertainty. Advertisers that maintained or grew their ad spending benefited from increased sales and market share during both the challenging times and afterward. There are several reasons to maintain an advertising schedule: Your ad is more likely to be noticed […]
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The questions to ask before your next newspaper advertising campaign
Newspaper advertising has never been the most accessible medium to purchase. From category specific rates to codified language to a wide variety of options in high-population markets, a media buyer has a steep climb before they reach the purchase plateau. While these problems may seem daunting, being prepared to share some specific details and asking […]
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Newspapers Reach Company Decision-Makers
One of the many choices business managers must make is where to invest their advertising dollars. With so many media options available, it’s crucial to select the outlet that best reaches decision-makers. Recent research demonstrates that those responsible for making company purchasing decisions are avid newspaper readers who respond to the ads they see. Nearly […]
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Happy Holidays to You and Your Furry Friends
Meet the MANSI Media Team and Help Us Celebrate the Holidays! ‘Tis the season for celebration and nothing brings us more joy than our four-footed friends. This season, we have chosen to support the Furry Friends Network, and we want you to include you! Visit our LinkedIn page, leave a comment or leave a photo of […]
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Newspapers Effectively Reach Market Mavens
Research has found that women ages 25-54, deemed as “Market Mavens,” are today’s emerging newspaper readers. These women read print or digital newspapers most days of the week and are responsible for making the majority of purchasing decisions for their household. Who are Market Mavens? Women 25-54 who have children Homeowners who live in the […]
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Imposter Websites Are Among Us
The danger that fake, spoofed, and scam websites present is an increasing concern for both consumers and advertisers. With over 1.5 billion websites in existence,* digital advertisers have a vast playground in which to research, connect with, and activate consumers; but that volume brings with it another danger. On the rise in the United States […]
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Print Journalism
The more things change, the more they stay the same The quality, importance, and independence of journalism is sacrosanct in our society. From the Town Crier in the early days to the beginnings of the commercial print industry, “the news” has been many things. In fact, the product of the Fourth Estate has been […]
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The Professionals Use Newspapers to Connect with Fans
Your Favorite Sports Hero Wants You to Read the Newspaper It was a sad morning in Indianapolis. Just days earlier, word had spread that Andrew Luck, the popular quarterback of the Indianapolis Colts, would be giving up the game he loved, an unexpected retirement. It all happened in a blur, from a team source leak […]
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