2022 Newspaper Advertising Trends
by Brad Simpson President MANSI Media There’s no doubt that the last two years have made it increasingly difficult to make predictions about what the future will hold. They have also provided advertisers with a myriad of challenges as well as opportunities to try new platforms and unique approaches. While I don’t have a crystal […]
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Why Newspaper?
By Brad Simpson President & CEO, MANSI Media So, let’s get the big question out of the way. Is newspaper still a good investment for advertising? Look, I’m not going to beat around the bush, OF COURSE, IT IS! There are a variety of excellent reasons why advertising in newspapers makes excellent sense and cents. […]
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Eleven Tips to Buy Newspaper Advertising
Do you struggle with finding a contact at a newspaper? Do you stress over ensuring the best rate for your next advertising campaign? Do you need help with your newspaper ad campaign placement? While processing thousands of orders, negotiating rates for all kinds of advertisers, and placing newspaper ads across the United States, the MANSI […]
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The Hershey Company, Coca-Cola, Ford, and others leave Facebook over Hate Speech
A campaign that only started June 17 has already led to more than 1,000 businesses nationwide pledging to suspend all paid advertising on Facebook through at least July, according to the latest estimates from Stop Hate for Profit, a coalition of civil rights organizations that launched the action to protest Facebook not doing enough to […]
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Effectively Reaching Voters in 2020
The 2020 elections are sure to be like nothing in history. Due to the impact of the coronavirus, in districts across the country, candidates have had to suspend plans for traditional large rallies, meet and greets, door-to-door canvassing and other standard campaign marketing tactics intended to influence voters in races up and down the ballot. […]
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Who reads a newspaper?
Every day, across the United States, millions of people pick up a printed newspaper or visit their local news media website to stay informed. But who are these readers? While media buyers know that newspapers tend to be community thought leaders who are employed, own a home and have an above-average income, other aspects of […]
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Newspapers are united with the communities they serve, especially during this difficult time.
Newspapers across the nation are providing a vital service to the communities they cover. With regular updates on the coronavirus pandemic, these publications, both in print and online, are informing and educating their readers with local information they cannot find anywhere else. The delivery of this essential service has resulted in an increased audience for […]
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The Importance of Maintaining Advertising Consistency
Numerous studies demonstrate the advantages of maintaining or even increasing ad budgets during times of uncertainty. Advertisers that maintained or grew their ad spending benefited from increased sales and market share during both the challenging times and afterward. There are several reasons to maintain an advertising schedule: Your ad is more likely to be noticed […]
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The questions to ask before your next newspaper advertising campaign
Newspaper advertising has never been the most accessible medium to purchase. From category specific rates to codified language to a wide variety of options in high-population markets, a media buyer has a steep climb before they reach the purchase plateau. While these problems may seem daunting, being prepared to share some specific details and asking […]
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Newspapers Reach Company Decision-Makers
One of the many choices business managers must make is where to invest their advertising dollars. With so many media options available, it’s crucial to select the outlet that best reaches decision-makers. Recent research demonstrates that those responsible for making company purchasing decisions are avid newspaper readers who respond to the ads they see. Nearly […]
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