Industry News

9 Newspaper Advertising Terms Every Media Buyer Should Know

9 Newspaper Advertising Terms

Newspapers represent a staple of the advertising world.  They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be challenging to overcome, but the following nine terms will help first-time buyers as they navigate the newspaper […]

| FULL STORY |

Quality Digital Environments

Quality Digital Environments

Television advertisers don’t want their ad sandwiched between a public access show and a late rerun of the 1989 hit “Weekend at Bernie’s.”  Billboard advertisers don’t want their message hidden behind a run-down factory. Radio advertisers don’t want to be posted at 3 a.m. Why?  Because advertisers know that the environment, be it time, location or content, surrounding […]

| FULL STORY |

Four Ways Advertisers Can Fight Ad Fraud on the Local Level

Four Ways Advertisers Can Fight Ad Fraud

The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Five years ago, AdWeek started the conversation with an article that proposed one-quarter of all programmatic advertising was being lost to scammers, bots […]

| FULL STORY |

Time Spent with Media

Three Breakout Solutions A Newspaper Can Offer Your Brand

Adults in the US spend nearly half of their average day interacting with media. As they read, watch and consume in various ways, they are met with a constant barrage of advertising.  This assault can leave the consumer staggered and the brand advertiser at a loss as to how to reach the target audience. While there […]

| FULL STORY |

FREE Market Analysis

See what MANSI can do for you. Enter your information to the right to receive a free market analysis to help with your newspaper and digital placement needs.