Measure the Results of Print Ads
Marketers are often attracted to digital advertising channels because of the ability to measure and track the results of these campaigns. When an advertiser runs a digital ad, they can see at the end of the campaign how many people viewed their ad, how many clicked on their ad, and sometimes, even how many conversions […]
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9 Newspaper Advertising Terms
Newspapers represent a staple of the advertising world. They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be challenging to overcome, but the following nine terms will help first-time buyers as they navigate the newspaper […]
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Quality Digital Environments
Television advertisers don’t want their ad sandwiched between a public access show and a late rerun of the 1989 hit “Weekend at Bernie’s.” Billboard advertisers don’t want their message hidden behind a run-down factory. Radio advertisers don’t want to be posted at 3 a.m. Why? Because advertisers know that the environment, be it time, location or content, surrounding […]
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Four Ways Advertisers Can Fight Ad Fraud
The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Five years ago, AdWeek started the conversation with an article that proposed one-quarter of all programmatic advertising was being lost to scammers, bots […]
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Three Breakout Solutions A Newspaper Can Offer Your Brand
Adults in the US spend nearly half of their average day interacting with media. As they read, watch and consume in various ways, they are met with a constant barrage of advertising. This assault can leave the consumer staggered and the brand advertiser at a loss as to how to reach the target audience. While there […]
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