Unlocking Success: Target Niche Audiences Through Special Sections
By Nick Wenger, Director of Media Operations at MANSI Media Newspaper special sections, also known as supplements or inserts, are dedicated portions of a publication that focus on a specific topic, theme or audience. These sections are separate from the regular news content and often provide in-depth coverage, analysis or features related to a particular […]
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Streaming audio advertising in 2023: Five things to know
By Morgan Edge, Digital Media Manager at MANSI Media The ways in which individuals consume media are rapidly evolving. During the last year, nearly 75% of U.S. internet users, or 222.7 million people, tuned in to digital audio.1 That’s three-quarters of the U.S. population! You may have noticed that most new cars no longer come […]
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Local involvement benefits the community and marketers
By Jane Hungarter, Director of Marketing Looking for a meaningful way to improve your brand reputation, attract new consumers, and earn more sales? Consider increasing your business’s community involvement. Businesses that actively support their community are more favored by consumers. A survey conducted by Podium found that nine out of 10 consumers say they go […]
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CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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