Effectively Reach Holiday Shopping Decision-Makers
By Jane Hungarter Director of Marketing As you put the finishing touches on your holiday advertising plans, be sure to include media options that reach the all-important decision-makers. Women make up to 83% of the purchasing decisions in households across the U.S., according to Forbes, and moms are a critical consumer group to consider. About […]
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Effectively Reach Medicare Advantage or Supplemental Health Insurance Buyers Through Newspaper Inserts
By Brian Hitchings Senior Director of Multimedia Sales Adults 65 and older have the opportunity each year to select a Medicare Advantage or supplemental health insurance provider. The annual enrollment period, or APE, begins in the fourth quarter and runs Oct. 1 to mid-December. The advertising cycle typically starts a few weeks earlier, but in […]
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Newspaper Inserts: The Secret Weapon for Your Successful Holiday Marketing Blitz
By Chris Kazlauskas Client Relations Consultant and Marketing Coordinator It is Thanksgiving, and the comparisons are undeniable. Both the day’s main entrée, and the holiday edition of your local newspaper, are stuffed. After enjoying a festive meal, you are ready to “gobble-up” all the scrumptious inserts that are spilling out from a super-sized edition of […]
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Utilizing Digital for Holiday Spending
By Morgan Edge Manager, Digital Media Holiday shopping starts earlier every year, so it makes sense that your digital campaigns should do the same. Start building awareness and planning for your holiday advertising campaigns now to get ahead of the game. Dive into data to identify key audience segments and align goals with key performance […]
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Unlocking Success: Target Niche Audiences Through Special Sections
By Nick Wenger, Director of Media Operations at MANSI Media Newspaper special sections, also known as supplements or inserts, are dedicated portions of a publication that focus on a specific topic, theme or audience. These sections are separate from the regular news content and often provide in-depth coverage, analysis or features related to a particular […]
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Streaming audio advertising in 2023: Five things to know
By Morgan Edge, Digital Media Manager at MANSI Media The ways in which individuals consume media are rapidly evolving. During the last year, nearly 75% of U.S. internet users, or 222.7 million people, tuned in to digital audio.1 That’s three-quarters of the U.S. population! You may have noticed that most new cars no longer come […]
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Local involvement benefits the community and marketers
By Jane Hungarter, Director of Marketing Looking for a meaningful way to improve your brand reputation, attract new consumers, and earn more sales? Consider increasing your business’s community involvement. Businesses that actively support their community are more favored by consumers. A survey conducted by Podium found that nine out of 10 consumers say they go […]
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CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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