Local involvement benefits the community and marketers
By Jane Hungarter, Director of Marketing Looking for a meaningful way to improve your brand reputation, attract new consumers, and earn more sales? Consider increasing your business’s community involvement. Businesses that actively support their community are more favored by consumers. A survey conducted by Podium found that nine out of 10 consumers say they go […]
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CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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