7 Tips for better recruiting in Pennsylvania

Recruiting new employees has never been more challenging. The PA job market is tight. It’s difficult to find qualified applicants. Employment listings are expensive and they are not always effective. If you’re a small business in Pennsylvania, you’re also competing with big employers with big budgets and more HR resources.

With so many obstacles in your way, how can you quickly get the right people to find your positions and apply for your job openings?

Don’t give up. While it’s challenging to hire the best people, there are some things you can do to make the process easier, more productive and ultimately more successful for your firm and your prospective employees. MANSI Media is here to help.

We’ve put together seven tips to help your staff create a more effective employee recruitment campaign that won’t require a lot of time or enormous investments.


Tip One: Post Your Job Openings in the Right Places

Back in the old days, a listing on a job site would be enough to set your company apart, but those days are long gone. Today, job seekers use search engines, job boards, social media and a range of online resources to find their next position.

As an employer, there are hundreds of job posting options to consider, so it can be overwhelming to try to choose the most effective placements, select the right digital platforms and create targeted audiences in ways that produce the best results. That’s why it’s so smart to hire an expert like MANSI Media to help.


Tip Two: Optimize for Google Search

Over 70% of new job searches begin on Google, according to a survey conducted by Recruiter.com. Some job postings rise to the top, while others are harder to find. Fortunately, Search Engine Journal provides plenty of tips to help employers become more searchable on Google. Here are a few to keep in mind.

  • Have detailed job descriptions. Don’t limit it to just the title.
  • Include company policies, requirements and benefits.
  • Include location, company name, job role and employment type.
  • Post the salary range. This is becoming increasingly common, and if you skip listing the salary, some job seekers will simply pass you by.
  • Follow all technical guidelines and content policies for any job listing site. Rules matter, so it’s essential to follow all of them.


Tip Three: Create a Landing Page

Creating a page dedicated to your job listing is an effective way to explain the position to potential employees. Some companies do this on their website (always a good idea), while others prefer to create an employment page with multiple links to openings, with each position linked to the full description and application on job boards such as Indeed or Monster.com.


Tip Four: Create an Appealing Job Description

For any job listing, it’s vital to create effective job descriptions. As we mentioned earlier, including detailed information such as the title, the nature of the job, the location and the benefits makes it easier for Google to list your job in relevant searches. But you also need to make your job posting attractive to potential employees. So, if your firm has a distinct culture or working style, include that in the job description as well.


Remember that what you describe and how you describe it also communicate culture to prospective employees. For example, listing “keep patients safe” says something very different about your culture compared to “check on patients” or “serve the needs of patients.”

It’s also smart to list working style, work-from-home options and any small perks, such as a complimentary coffee bar. And make sure to promote extra amenities that set you apart, such as the use of company vehicles or on-site childcare.


Tip Five: Embrace Social Media

Pew Research reports that 72% of the American public has at least one social media account and users check social media at least once a day. So, it makes sense that employees often start online when they are ready to look for their next job. Glassdoor reports that 79% of all job seekers say they are likely to use social media to find employment. And if that job seeker is in the first 10 years of their career, that percentage increases to 86%.

If you’re not placing employment ads on social media, some of your best potential employees may never discover that your firm offers the perfect job. It makes sense to cover all your bases and include affordable social media ads in your HR recruiting budget.


Tip Six: Don’t Forget to Optimize for Mobile

Sometimes, ads that look great on a desktop are hard to view on mobile. Text overlays, complicated photos and even the proportion of your image can affect how your ad is seen on smaller screens. And with 60% of all internet traffic originating from mobile devices, you can’t afford to ignore your ad’s appearance on smartphones and tablets.


Tip Seven: Use MANSI Media

Employment marketing may seem more complicated than ever, but we are here to help. MANSI Media amplifies your recruiting process using social media and digital job postings. We do the heavy lifting for you, so it’s easy to launch an effective employment recruiting effort in Pennsylvania. We offer a range of recruiting ad packages, including MAXRecruit Gold, MAXRecruit Platinum and MAXRecruit Diamond packages. Contact MANSI Media today to learn how we can help you find the perfect fit.