RIP Third-Party Cookies
The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023.
Because Chrome is the browser of choice for most Americans, this is a big deal. It will not only affect how consumers are targeted by advertisers but also the ability of advertisers to collect detailed information and data on their consumers.
To learn more about the death of third-party cookies and their impact on the future of advertising, download this whitepaper by completing the form below.