National & Local Display Advertising
Admittedly, reading most newspaper rate cards isn’t exactly a walk in the park. There are newspaper ad rates for national business, local business and retail business, not to mention another set of newspaper ad prices for this category of business, along with other rates for that category of business. And don’t forget about frequency and bulk discount contracts. It can be enough to make your head spin.
Fortunately, the staff at MANSI Media lives and breathes this stuff. In fact, we can’t seem to get enough of it. We’ve yet to find newspaper advertising rates that stump our brains.
We have access to all the information you need! MANSI Media has spent 30 years building rate files and database systems. All of our data is updated regularly so you can be confident in knowing that we’re working with the most recently released and accurate advertising rates for newspapers that are available.
But amassing media kits and PDFs is only one part of the equation. We spend an equal amount of time building and maintaining strong relationships with all of the key players at newspapers across the U.S. and around the world. Our experience and street smarts have earned us the reputation of being firm, but fair – two qualities you’ll undoubtedly want in an organization that’s going to battle on your behalf to identify and secure competitive newspaper advertising rates for your business and your clients.
To get started, we’ll begin to calculate the newspaper advertisement cost of your campaign by asking you to provide us with as little, or as much, information as you may have. Maybe you know exactly where and when you’d like to advertise, and all you need from us is to identify the best newspaper advertising price available for each publication.
Or, your needs may be more extensive. Perhaps you are undecided about which markets to advertise in or demographic group to target. We can help you make these decisions by providing you with research information that supports our recommendation, along with competitive newspaper advertising rates, so you can make an informed decision that will maximize your advertising return on investment. When the choices have been made, we will proceed with finalizing the newspaper advertising rate for each publication on the buy.
After we have confirmed that your ad schedule ran as planned, MANSI Media will deliver one easy-to-read invoice. Say goodbye to the stacks of envelopes you are accustomed to receiving. What could be easier?
Key Steps of Print Media Planning
- Assess your strengths and weaknesses An effective newspaper marketing strategy begins with a thorough assessment of where your business or client is currently. Who are your main competitors? Who are your customers? What are the specific benefits of your product or service?
- Identify your audience Your intended audience will both guide the creative work and help you find the right outlets for publication. Are you trying to attract new clients with a new product or remind past customers of the value you provide?
- Set a timeframe Is your proposed marketing campaign part of an intensive rebranding effort? A response to a flood of bad press? Or are you introducing the world to an innovative new product offering? A timeline gives your campaign momentum throughout its lifecycle and is a crucial component of any newspaper marketing plan.
- Follow up Have a plan to follow-up your campaign and assess its successes. Choose observable data to track — such as the number of click-throughs or impressions an online ad generates — and set a benchmark for success.
At MANSI Media, our motto is simple: print.digital.done. These three little words get to the heart of what we do for our clients. We’ll take the hassle out of newspaper marketing strategy development, and we’ll do it in a timely fashion.
Contact us today.