Streaming audio advertising in 2023: Five things to know
By Morgan Edge, Digital Media Manager at MANSI Media The ways in which individuals consume media are rapidly evolving. During the last year, nearly 75% of U.S. internet users, or 222.7 million people, tuned in to digital audio.1 That’s three-quarters of the U.S. population! You may have noticed that most new cars no longer come […]
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Local involvement benefits the community and marketers
By Jane Hungarter, Director of Marketing Looking for a meaningful way to improve your brand reputation, attract new consumers, and earn more sales? Consider increasing your business’s community involvement. Businesses that actively support their community are more favored by consumers. A survey conducted by Podium found that nine out of 10 consumers say they go […]
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CTV and OTT advertising continue to grow: Are you in the know?
By Morgan Edge, Digital Media Manager In 2022, a whopping 94% of U.S. households were reachable by connected TV (CTV) programmatic advertising.1 This emerging medium continues to drive increased revenue for advertisers. With platforms like Roku, Hulu, Disney+, Netflix, and YouTube growing in popularity, brands must understand how to best incorporate over-the-top, or OTT advertising, […]
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Using ZIP Code and Demographic Analysis to Your Benefit
By Jane Hungarter, Director of Marketing When it comes to finding the correct audience for your campaign, there are techniques that media placement firms employ. It is important to note that in any type of targeted marketing, the advertiser must understand who its audience is. Knowing detailed information about your consumer is helpful in reaching […]
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What Is the Best Ad Size for My Campaign?
By Nick Wenger, Director of Media Operations Newspapers and platforms can be all over the place when it comes to standard ad sizes. However, there is some general agreement on what can be considered “standard.” The best advice is ALWAYS to ask the platform or publication where you are placing ads for their specs. Here […]
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How Often Should I Advertise?
By Nick Wenger, Director of Media Operations I bet right now, you can think of an ad jingle for a product or service that you can sing, word for word, off the top of your head. Is it because you really love that jingle for insulated windows? Is it because you are vibing on that […]
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Newspaper – The Most Trusted Medium
By Jane Hungarter, Director of Marketing Consumers value trust and integrity when purchasing a product or service. They want to feel good about how and where they spend their money. Why is brand trust important? Having trust in a brand not only reassures consumers that they are making a smart purchase, but it also makes […]
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READERS VOTE AND VOTERS READ
MANSI Media consolidated the media preferences of voters statewide and would like to make that information available to you. Complete the form below to download the media guide and learn more about Pennsylvania voters’ media habits.
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Readers vote and voters read
MANSI Media consolidated the media preferences of voters statewide and would like to make that information available to you. Complete the form below to download the guide and learn more about Pennsylvania voters’ media habits.
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RIP Third-Party Cookies
The digital marketing world is close to putting the finishing touches on the third-party cookie obituary. Alphabet Inc., parent company of Google, announced that its Chrome internet browser will stop supporting a user-tracking technology called third-party cookies by late 2023. Because Chrome is the browser of choice for most Americans, this is a big deal. It […]
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