Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Develop Creative Media Strategies

    Jun 23, 2014
    Suppose you had access to information that would give you insight into your customers’ habits and lifestyles - allowing you to craft a more creative, outside -the-box, media strategy? Imagine the possibilities.
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  • The Value of Community Newspapers

    Jun 23, 2014
    Educational. Helpful. Engaging. Desirable. Community newspapers connect with readers by providing the news they need and the advertising they rely on. Learn about the value of community newspapers.
    Full story
  • Can You Spot the Native?

    Jun 23, 2014
    Publications are already utilizing native advertising to reach consumers. This article looks at some examples of different forms of native advertising companies are using.
    Full story
  • Strong Newspapers, Strong Communities

    Apr 21, 2014
    Editor and Publisher has followed up on the PNA's 2013 project to document the strength of the local newspaper / newsmedia industry within the communities they serve.
    Full story
  • Mobile Campaign Checklist

    Mar 05, 2014
    The Interactive Advertising Bureau (IAB) has released a checklist to help ensure success for marketers running mobile ad campaigns
    Full story
  • BIG DATA for Big Targeting

    Mar 03, 2014
    Full story

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