Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • A Case for Coupons

    Jan 18, 2018
    Over 80% of consumers received coupons through newspapers. Savvy retailers can maximize their return on investment by advertising in the medium that reaches the largest number of coupon users - the newspaper.
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  • Trusted Brands in Media

    Jan 05, 2018
    2017 saw a number of online hoaxes, from presidential impersonators, to fake celebrity deaths and beyond. Many of these hoaxes where perpetuated through social media and, not surprisingly, consumers have placed less trust in social media. With this lack of faith in the medium, where can advertisers go to find authentic and trusted content outlets?
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  • Be Authentic, Be Creative, Build Better Print Advertising

    Dec 28, 2017
    Over the years we have helped thousands of clients execute their print campaigns. Using research, historical knowledge and our vast network of contacts, we have laid the groundwork for some truly wonderful advertising, but strategy and execution are only part of the process. Creative provides the other side of success, and can be difficult to master. Within this article we offer some tips and suggestions to improve your print creative.
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  • Why Pharmaceutical Ads and TV Don’t Mix

    Dec 21, 2017
    Pharma advertising is important to the television industry, with over $6 billion dollars spent to advertise and promote drugs and most of those dollars are spent on television advertising (Kantar). But a big spend does not automatically equate to effective and impactful advertising. In a recent Marketing Inside commentary by Vince Parry, Founder of Parry Branding Group and former Chief Creative Officer of Young & Rubicam's global healthcare network, highlighted this concern and pointed out some of the issues with pharma advertising on television.
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  • Happy Holidays

    Dec 18, 2017
    We thank you for your partnership and wish you a very happy holiday season!
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  • YouTube’s Trust Issue

    Dec 08, 2017
    Is YouTube a safe place for your advertising? In 2017 more and more issues came to light that have driven advertisers away from the video giant. Where can an advertiser go to find safe, trusted content to present alongside their branding?
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