Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • High Cost of Cable Weakens Value of Cable Advertising

    May 10, 2018
    The strengths of cable have always been its combination of great reach and targeting options through a menu of shows. But the mix of rising subscription costs, on average climbing by over 70% since 2000, and the growth of competitive video options (Netflix, Roku, Amazon Prime Video), has caused a decline in cable subscribers.
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  • Paying for News Just Got Easier

    Apr 26, 2018
    From 2016 to 2017, the news media industry saw the number of paid online news subscribers double, rising from 9% to 16%. The trajectory continues to grow as more and more online users seek out reliable news sources in a world of unreliable sources. With the launch of "Subscribe with Google", the process of accessing paid news has been simplified for users looking to access premium content behind a paywall, encouraging growth of newspapers’ digital properties.
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  • 4A's Accelerate

    Apr 13, 2018
    Each year, members of the advertising industry gather at the 4A’s (American Association of Advertising Agencies) to discuss the issues facing the world of marketing and advertising. At this year’s conference, re-branded as Accelerate in 2018, we saw the focus on three heavily discussed topics: Brand Safety, OTT / Connected TV and Generation Z.
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  • Integrated Campaigns Drive Results

    Mar 29, 2018
    The impact of carrying a unified message through an entire advertising campaign was highlighted in a recent Kantar/Millward Brown report, “The Art of Integration”. Valuable information can be found throughout the report, but highlighted below are a few of the points we found most useful.
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  • Consumers demand local news

    Mar 15, 2018
    A recent study from the Pew Research Center highlights the importance of local and national news to consumers. Savvy advertisers who wish to tap into this call for community-focused reporting, can reach the audience through newspapers and their digital properties across the United States.
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  • What can we learn from the newspaper industry?

    Mar 08, 2018
    With the release of Editor & Publisher’s “10 Newspapers That Do It Right 2018” article, ​people are able to take a look inside the innovative news media industry. While the story itself offers great highlights on how newspapers from around the country are adapting, it also offers suggestions for any business working in a rapidly changing environment. What are some of the takeaways that advertisers and advertising agencies can most benefit from?
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