Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Radio versus Newspaper Advertising

    Apr 07, 2011
    Today, all good advertising plans need to include a "media mix." Consumers are inundated with advertising messages every day. Smart agencies and advertisers know that you must choose a well rounded variety of mediums to match your target audience.
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  • Outdoor versus Newspaper advertising

    Apr 07, 2011
    All good advertising plans need to include a "media mix", here we take a look at outdoor (out-of-home) and newspaper as comparable mediums
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  • 5 Tips for Creative Print

    Apr 07, 2011
    In today’s fast-paced society, the basics of advertising are more important than ever. Most people face time constraints in their everyday lives, so getting the attention of readers long enough for them to remember an advertiser’s business and what they have to offer should be a top priority and creative ad design can help.
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  • 5 Things You Didn’t Know MANSI Media Offered

    Apr 07, 2011
    Let’s be honest, buying media is not always an easy task. Buying just newspapers can take most of your day, and you’re still responsible for juggling your other duties. And that’s on top of any research that needs to be done for niche publications, services, and contacts. MANSI Media can help. Read on for a list of 5 of our services you may have missed.
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