Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Online Mix & Match - Placing the right ad with the right medium

    Apr 11, 2011
    The life of a media buyer has never been easy - juggling a budget between different mediums, trying to find the right fit for each client, and fitting it all into a limited time-frame. Life is not getting any easier. In print alone the choices are staggering; from standard ROP and inserts to post-it notes and special sections to creative sizes and zoning and beyond. The list of options in every medium continues to grow every day and, with the inclusion of new media, the choices begin to appear staggering. Looking at local online alone you can include at least six new options. Standard Banner (ROS) Banner Targeting eBlast/eNewsletter Rich Media (Corner Peels, Sliding Billboards, etc…) Video (Pre-, Post- and Mid-Roll) Marketplace Posting
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  • Newspaper Readership Comparisons

    Apr 11, 2011
    In today’s advertising world, buzz words are constantly thrown around without much thought as to what they really mean. We analyze the effectiveness of a campaign using terms like impressions, circulation, unique users, viewership, and many more. As one could imagine, this becomes quite the convoluted mess when trying to get an apples to apples comparison from one medium to another. For instance, newspapers have recently gone back to talking about their audience in terms of readership rather than circulation numbers. The readership numbers for newspapers offer a better comparison to other media because it shows the total number of people looking at a particular product rather than just the total amount of the product available. Not using readership numbers would be like television counting the number of TV’s that are on a certain show rather than the number of viewers watching each of those TV’s; or radio counting the number of radios that are tuned into a certain station rather than the number of listeners who are hearing that one station.
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  • Newspaper Readership Study

    Apr 07, 2011
    Although recent statistics might lead us to believe that newspaper print readership is declining as news readers flock online, a study released last week suggests printed newspaper metrics are growing for one important measurement tool: the degree to which they are passed along from one reader to another. The study was conducted by Scarborough Research and the Newspaper National Network and measured the readership and circulation data for 25 leading U.S. newspapers. The results show that the number of readers-per-copy of a newspaper has actually been increasing, not decreasing in recent years.
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  • Newspapers Deliver High-End Magazines to Affluent Target Markets

    Apr 07, 2011
    Today’s newspapers offer so much more than you may know. During the coming months, we at MANSI Media would like to share with you some of the lesser known but highly effective options offered by newspapers.
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  • Newspapers Offer Valuable Consumer Audience

    Apr 07, 2011
    Although the latest ABC audit reports indicate that newspaper circulation continues to decline as a nationwide average, readership numbers remain strong. According to a recent Scarborough Research study, more than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week. In its USA+ Study (Release 1, 2010), Scarborough surveyed more than 210,000 adults across the country to examine their media habits and consumer behaviors.
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  • The New Coupon

    Apr 07, 2011
    Coupons, long the bastion of newspapers, have branched out in the digital age. These traditional printed deals can now be found on manufacturer sites, Facebook fan pages, coupon-collection sites and now on sites like Groupon.com, but a number of these sites suffer serious drawbacks. These properties fall short in the same areas where newspapers excel.
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