Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • First New Circulation Report from ABC Released: Welcome to a new world of reporting

    Jun 21, 2011
    More than three years in the making, the new ABC FAS-FAX report has been released and its impact is starting to be felt throughout the media landscape. With this new report newspapers can move beyond simple paid circulation as a core statistic and start to view their audience through engagement and intention.
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  • Newspapers: Alive and Kicking

    May 27, 2011
    Newspapers continue to grow through traditional print and online; offering both hard news and interesting ad opportunities.
    Full story
  • Tornado, what tornado? Huntsville Times goes out on time.

    May 16, 2011
    In the storm ravaged south, The Huntsville Times managed to report and publish their daily edition without power or the Internet. With a cobbled together batch of equipment and a dedicated staff the newspaper still came out on time.
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  • Newspaper Survey Industry Results

    Apr 12, 2011
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  • The Future is Clear!

    Apr 11, 2011
    The future of newspapers seems clear: many people will get their news delivered to their pocket. That’s where mobile devices - like the increasinglysophisticated smart phones and other handheld devicessold by Apple, Palm and Blackberry - are kept. Local news and information on mobile devices is booming; it’s the number one content sought by users. The attraction is that news and information about their communities can be delivered instantly, satisfying the need consumers have for always being connected to the world around them. And it can be delivered compellingly - there’s no question that news, photos, video and advertisements on devices like the iPhone present just as well as print or any website.
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  • Print Ad Design

    Apr 11, 2011
    Effective print ads stop the reader from turning the page and tell what the product will do for the customer. You must stop the reader’s eye in less than a second, and hold it for at least three seconds to make an impression. Here are a few basic design points to keep in mind when creating a newspaper ad.
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