Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Newspapers Deliver High-End Magazines to Affluent Target Markets

    Apr 07, 2011
    Today’s newspapers offer so much more than you may know. During the coming months, we at MANSI Media would like to share with you some of the lesser known but highly effective options offered by newspapers.
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  • Newspapers Offer Valuable Consumer Audience

    Apr 07, 2011
    Although the latest ABC audit reports indicate that newspaper circulation continues to decline as a nationwide average, readership numbers remain strong. According to a recent Scarborough Research study, more than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week. In its USA+ Study (Release 1, 2010), Scarborough surveyed more than 210,000 adults across the country to examine their media habits and consumer behaviors.
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  • The New Coupon

    Apr 07, 2011
    Coupons, long the bastion of newspapers, have branched out in the digital age. These traditional printed deals can now be found on manufacturer sites, Facebook fan pages, coupon-collection sites and now on sites like Groupon.com, but a number of these sites suffer serious drawbacks. These properties fall short in the same areas where newspapers excel.
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  • Mobile Advertising - Now is the Time

    Apr 07, 2011
    Mobile has grown faster than any other new medium over the past century and doesn’t show any signs of slowing down. Currently, 31 percent of the U.S. population has smartphone’s, but that number is increasing every day. MANSI Media has assembled a few predictions that speak to the enormous growth of this medium:
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  • Cable Television versus Newspaper advertising

    Apr 07, 2011
    If you can impress a client by creating an advertising schedule that produces results, more than likely, that client will continue spending money with you. To gain and maintain your credibility as a savvy media buyer, it's important to recognize the times when pairing certain mediums can lead to a win-win situation for you and your client.
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  • Broadcast Television versus Newspaper advertising

    Apr 07, 2011
    All good advertising plans need to include a "media mix", here we take a look at broadcast television and newspaper as comparable mediums.
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