Three Things to Know about Newspapers in 2018

The news media industry continues to be an important part of American’s daily lives, but, like many other media, it is continuously changing.

With those changes, it can be hard to keep up with what is current and factual.  Our team of newspaper experts can help by keeping you posted on the most current industry insights.  Below are three things you might have missed in 2018:

Most Americans trust their local newspapers over national news sources.

In 2018, over two-thirds (2/3) of Americans said they trust their local newspaper.  That is a strong number, especially when compared to that of national network news, with only a little over half of Americans saying they trust cable news.  This growth for newspapers is a 10% lift year-over-year and we expect it to continue.

Print coupons still drive sales.

More than four-fifths of Americans want brands to communicate coupons through both digital and print means.  This dual communication helps the consumer avoid missing out on an offer from a brand and over 60% say that when they see an offer in both print and digital, they are more likely to make a purchase.

Newspapers maintain a great reach across America.

In 2018, newspapers have a circulation of over 31 million daily and over 34 million on Sunday.  Comparing that to some other big numbers, we can see the actual power of print:

  • More people read newspapers daily than watched the number one television show of the 2017-18 season (Roseanne – 27.3 million).
  • More people read newspapers daily than people who watched Avengers Infinity War on opening weekend (27.8 million).
  • More people read newspapers daily than people who tuned in to watch the inauguration of the current US President, Donald Trump

When you are considering your next media buy, don’t forget to include newspapers.  Newspapers deliver a strong, reliable audience in both print and digital and have never been simpler to buy with the assistance of MANSI Media.  We handle the heavy lifting of your local media buys, placing into any newspaper (print or online) across the United States with one point of contact.  Simply reach out to our team by phone (717-703-3030) or email (sales@MANSIMedia.com) to start your next advertising campaign.

Interested in reading more?  Follow the below links:

“Trust in news is up, especially for local media”, Poynter
“Purse String Survey - What Value-seekers Want”, Business Wire

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