Distracted Viewing Habits

Television viewers are facing a constantly increasing list of distractions.  From tablets, to phones to watches, the living room is becoming a very busy location for passive viewership.

eMarketer Distracted Viewing Graph

In a recent study from eMarketer, U.S. Simultaneous Media Users: eMarketer’s Estimates for 2017, it was revealed that an estimated 177 million U.S. users will be pulled away from the television content they are “watching” by a second screen experience.  While some of these users are delving into a deeper show experience by connecting with a related online community, the majority (65%) are consuming unrelated material.  The number of distracted viewers is expected to grow to 193.5 million by 2019.

This growing list of distractions will continue to be a problem in the passive viewer space (television, radio, outdoor, etc.), but has caused less disruption for newspaper advertising.  The newspaper advertising space remains a valuable part of any advertiser’s media mix.

  • Eight in 10 (79%) of newspaper readers took action as a result of reading a newspaper ad in the past 30 days
  • Nine out of 10 newspaper readers (91%) report that they take action after reading or looking at inserts.
  • Adults 18+ identify newspapers as their most trusted source of news and information.

If you are seeing a decreased return on your television advertising dollars, then make the move to newspaper print and local properties to boost your ROI and promote local sales.

MANSI Media can help.  Contact our team (sales@mansimedia.com) for your newspaper placements (ROP, Inserts or Digital) anywhere in the United States. 

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