Traditional Media Delivers on Brand Safety and ROI

The newspaper has long reigned supreme as the consumer source of trusted news and information*, so it should come as no surprise that the digital versions of newspapers rank well as brand safe environments.

A recent study from Trusted Media Brands and Advertiser Perceptions polled over 300 U.S. digital media executives on the key issues they are facing.  One of the most important issues this group is dealing with is the concept of brand safety, with over 75% believing that marketing programs executed on brand-safe platforms will improve campaign ROI.

How do you find a brand safe platform?  This group strongly believes that properties focused on news (,, etc.) outpace social and online only platforms.

Chart showing traditional media leading in brand favorability

In 2017, over 60% of agencies who participated in the survey have already made deliberate efforts to improve brand safety on their campaigns.

If you are interested in improving the brand safety of your campaign and running on authentic community news properties, contact MANSI Media.  Our specialty in the local digital space will simplify your buying process and enhance your campaigns.

Call us today 717-703-3030 or email

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*Coda/Triad Generation Study

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