Since the inception of the internet, the news media industry has been looking for the best way to translate the daily newspaper into a digital format.
Over the years the industry has launched countless websites, numerous apps and a lot of PDF versions; but, these have all been part of the continuous forward movement of the industry. With the recent release of the NewsSlide product from the Pittsburgh Post-Gazette, we are seeing another step in the path of print to digital translation.
“The future for the newspaper industry is digital,” said Allan Block, chairman of Toledo, Ohio-based Block Communications, which owns the Pittsburgh Post-Gazette. “That doesn’t mean we won’t continue to print for a while. But digital is the future. NewsSlide is an attempt to break out of the current business model and create a new business model for the future.”
Working across both tablets and phones, Android and iOS, NewsSlide will provide a more interactive experience for the daily news consumer. Stories, delivered daily at 5am, will be enhanced with multi-media elements, mapping and the ease of touch navigation.
NewsSlide will offer this same interactive platform to advertisers and will be available to drive more interactions, brand awareness and sales.
Would you like to learn more about the new product from the Post-Gazette? Watch the video here.
To place an ad within new and innovative products being offered by news media companies, call MANSI Media at 717-703-3030.