Since 2011, the news media industry has seen an increase in digital revenue. Although other advertising revenue streams have decreased, the advertising on these local news media websites and apps has seen growth of over 40%.
The news media industry has also had a steady increase in circulation revenue over the years. With readers remaining hungry for trusted news content, newspapers have seen an increase in circulation revenue of over 80% since the 1950’s.
Combining these efforts with innovative new revenue streams such as events, native advertising and other non-traditional advertising sources, the news media industry continues to evolve. For advertisers looking to reach an authentic local audience, the newspapers and their digital counterparts provide one of the best opportunities.