Baltimore Sun Media Group has just unveiled a new print position with an exclusive premium opportunity to co-own the front page of the newspaper. While this opportunity is limited to the Baltimore market, it does mark a continuing trend in the world of newspaper. In years past, the thought of an ad above the masthead was unheard of. Now, flexibility and partnership is the new mantra.
Is your brand looking for new opportunities and outlets? Do you have a client who wants to reach an audience with disposable income through a legitimate news source? These new opportunities provide a great opportunity to re-introduce print into your campaign.