Whether your ad campaign is local or national in scope, effective planning will ensure it goes off without a hitch. A marketing plan will help you set clear and measurable objectives while outlining the steps toward achieving them. Think of it as a road map to a successful campaign. A well thought-out marketing plan for your media campaign can help you narrow your focus before beginning creative work, saving both time and money in the long run.
Here are the four key steps to creating a print and digital media plan:
Assess your strengths and weaknesses: An effective newspaper marketing strategy begins with a thorough assessment of where your business or client is currently. Who are your main competitors? Who are your customers? What are the specific benefits of your product or service?
Identify your audience: Your intended audience will both guide the creative work and help you find the right outlets for publication. Are you trying to attract new clients with a new product or remind past customers of the value you provide?
Set a timeframe: Is your proposed marketing campaign part of an intensive rebranding effort? A response to a flood of bad press? Or are you introducing the world to an innovative new product offering? A timeline gives your campaign momentum throughout its lifecycle and is an important component of any newspaper marketing plan.
Follow up: Have a plan to follow up your campaign and assess its successes. Choose observable data to track — such as the number of click-throughs or impressions an online ad generates — and set a benchmark for success.
As you’re developing the marketing plan for your print and digital campaign, be sure to contact MANSI Media to tap into our vast research and analytic tools. We’ll help you solidify your plan and deliver results that will keep your clients coming back for more!