Mobile Campaign Checklist

Mar 05, 2014
The Interactive Advertising Bureau (IAB) has released a checklist for marketers running mobile ad campaigns.  The checklist covers three main points:

  1. Be sure to include mobile in your advertising campaigns.  Within a mobile campaign, be sure to include both the mobile web and apps.
  2. Design ads with mobile in mind.
  3. Consider the key performance indicators (KPI's) of your campaign and how they will perform on a mobile campaign.

If your campaign is running on a newspaper, broadcast or other newsmedia websites, then these ideas can help enhance your online placement.


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