The Interactive Advertising Bureau (IAB) has released a checklist for marketers running mobile ad campaigns. The checklist covers three main points:
- Be sure to include mobile in your advertising campaigns. Within a mobile campaign, be sure to include both the mobile web and apps.
- Design ads with mobile in mind.
- Consider the key performance indicators (KPI's) of your campaign and how they will perform on a mobile campaign.
If your campaign is running on a newspaper, broadcast or other newsmedia websites, then these ideas can help enhance your online placement.
Read more at IAB.net.