Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • 4A's Accelerate

    Apr 13, 2018
    Each year, members of the advertising industry gather at the 4A’s (American Association of Advertising Agencies) to discuss the issues facing the world of marketing and advertising. At this year’s conference, re-branded as Accelerate in 2018, we saw the focus on three heavily discussed topics: Brand Safety, OTT / Connected TV and Generation Z.
    Full story
  • Integrated Campaigns Drive Results

    Mar 29, 2018
    The impact of carrying a unified message through an entire advertising campaign was highlighted in a recent Kantar/Millward Brown report, “The Art of Integration”. Valuable information can be found throughout the report, but highlighted below are a few of the points we found most useful.
    Full story
  • Consumers demand local news

    Mar 15, 2018
    A recent study from the Pew Research Center highlights the importance of local and national news to consumers. Savvy advertisers who wish to tap into this call for community-focused reporting, can reach the audience through newspapers and their digital properties across the United States.
    Full story
  • What can we learn from the newspaper industry?

    Mar 08, 2018
    With the release of Editor & Publisher’s “10 Newspapers That Do It Right 2018” article, ​people are able to take a look inside the innovative news media industry. While the story itself offers great highlights on how newspapers from around the country are adapting, it also offers suggestions for any business working in a rapidly changing environment. What are some of the takeaways that advertisers and advertising agencies can most benefit from?
    Full story
  • Fake News: The Game

    Feb 22, 2018
    Fake news is a persistent problem in today’s media world. While it creates confusion for consumers and uncertainty for advertisers, there is limited recourse for many. One solution, developed by the Danish firm, DROG, and Cambridge University is to offer readers an inside view at the creation of fake news through a web-based game, with the goal of inoculating them against the problem.
    Full story
  • Two Agencies Bet and Newspapers Win

    Feb 16, 2018
    Two advertising agencies, Aloysius Butler & Clark (supporting the Eagles) and Small Army (supporting the Patriots), made a wager about who would win the big game. The prize? An ad in the winning team’s hometown paper, either the Boston Globe or the Philadelphia Inquirer, paid for by the losing agency.
    Full story

Free Market Analysis

See what MANSI can do for you. Enter your information below to receive a free market analysis to help with your newspaper placement needs.