Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Two Agencies Bet and Newspapers Win

    Feb 16, 2018
    Two advertising agencies, Aloysius Butler & Clark (supporting the Eagles) and Small Army (supporting the Patriots), made a wager about who would win the big game. The prize? An ad in the winning team’s hometown paper, either the Boston Globe or the Philadelphia Inquirer, paid for by the losing agency.
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  • We Support Real News

    Feb 08, 2018
    Reporters, editors and photographers provide real news. News you can trust. The News Media Alliance believes the dissemination of information to the public to promote discourse and awareness is the lynch pin of any democracy.
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  • Eagles Fly High in Newspapers Across the United States

    Feb 05, 2018
    (Video) After their win at Super Bowl LII, the Philadelphia Eagles were featured on newspaper front pages across the country.
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  • 4 Reasons to Consider Newspaper Inserts

    Feb 01, 2018
    The Sunday ritual of reading the newspaper has always included advertising inserts. Arriving from big box retailers, local service suppliers and direct response advertisers, this important marketing piece drives sales and encourages product discovery. Why should you include newspaper inserts in your next media plan? Read on to find why you should run inserts as well as some points you should consider before launching your campaign.
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  • Banking Customers are Newspaper Readers

    Jan 25, 2018
    Through their print and digital outreach, newspapers reach over 80% of all financial customers in the state, making them the ideal vehicle for your next banking or credit union focused advertising campaign.
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  • A Case for Coupons

    Jan 18, 2018
    Over 80% of consumers received coupons through newspapers. Savvy retailers can maximize their return on investment by advertising in the medium that reaches the largest number of coupon users - the newspaper.
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