Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Paying for the News

    Sep 13, 2018
    Since 2016, the number of users who value news and are willing to pay for quality local content has almost doubled. The team at MANSI provides an inside look at what those models are and the types of users who are paying for news.
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  • Three Things to Know about Newspapers in 2018

    Aug 31, 2018
    The news media industry continues to be an important part of American’s daily lives, but, like many other media, it is continuously changing. With those changes, it can be hard to keep up with what is current and factual. Our team of newspaper experts can help by keeping you posted on the most current industry insights. In this article are three things you might have missed in 2018.
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  • MANSI Media is hiring

    Aug 15, 2018
    Come join our energetic team of media professionals! MANSI Media, the advertising arm of the Pennsylvania NewsMedia Association, as an Account Executive. We are known for the great care we take with clients and employees alike. We are currently looking for an enthusiastic, highly-motivated print and digital advertising professional to join our team to help manage and grow our list of highly-satisfied clients.
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  • 9 Newspaper Advertising Terms Every Media Buyer Should Know

    Jul 30, 2018
    Newspapers represent a staple of the advertising world. They provide a trusted outreach vehicle to higher-income opinion-leaders within local communities, but they are not always the easiest to buy. For new media buyers, the gap in terminology can be difficult to overcome, but their are nine terms that will help first-time buyers as they navigate the newspaper advertising world.
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  • The Downside of Social Advertising

    Jul 13, 2018
    In 2005 only 5% of the US population used social media, but in a little over a decade that usage has boomed to over 69%. The rise in usage has come with an associated lift in advertising, driving $1 out of every $10 spent on advertising to a social channel (Facebook, LinkedIn, Instagram, Twitter, etc.). From major national brands to local retailers, advertisers have come in droves, but does that mean social media is the best place to spend your hard-earned marketing dollars?
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  • Meet MANSI's New Digital Media Manager

    Jun 28, 2018
    MANSI is happy to announce that Denise Gower will be taking on the role of Digital Media Manager.
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